Business Lawyers Blog
Corporate mascots and logos are integral components of brand identity, often becoming iconic figures in popular culture. The creation and use of these characters can give rise to intricate legal challenges. This article examines some of the most notable mascots and logos, highlighting the legal complexities involved in their protection, and utilization.
Before delving into specific case studies, it’s essential to understand what a trademark is and the legal framework underpinning the protection of corporate mascots and logos.
A trademark is a recognizable sign, design, symbol, mascots, word, or phrase that distinguishes goods or services of one company from those of others. The importance of a trademark springs from the necessity to assist consumers identify the source of the goods or services that they are acquiring. By ensuring that consumers can reliably recognize a brand, trademarks play a crucial role in fostering trust and loyalty between customers and a company.