Articles Tagged with San Jose Intellectual Property Lawyers

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AdobeStock_453563458-300x200Corporate mascots and logos are integral components of brand identity, often becoming iconic figures in popular culture. The creation and use of these characters can give rise to intricate legal challenges. This article examines some of the most notable mascots and logos, highlighting the legal complexities involved in their protection, and utilization.

Before delving into specific case studies, it’s essential to understand what a trademark is and the legal framework underpinning the protection of corporate mascots and logos.

A trademark is a recognizable sign, design, symbol, mascots, word, or phrase that distinguishes goods or services of one company from those of others. The importance of a trademark springs from the necessity to assist consumers identify the source of the goods or services that they are acquiring. By ensuring that consumers can reliably recognize a brand, trademarks play a crucial role in fostering trust and loyalty between customers and a company.

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AdobeStock_427349372-300x147Here in San Jose, intellectual property (IP) is the most valuable asset many companies own. Individuals, too, have IP rights that must be protected. The San Jose intellectual property attorneys at Structure Law Group, LLP help businesses and individuals protect their intellectual property. The United States Patent and Trademark Office (USPTO) recognizes different tools that can be used to protect different types of IP. Keep reading to learn more about the four  distinct types of intellectual property that are recognized by law.

Patents

According to the USPTO, patents are an IP tool used to protect technical inventions. These technical inventions can be chemical compositions, mechanical processes, or machine designs. When a technical invention is protected with a patent, the patent holder may prevent others from using the invention in any way without their permission.

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